Raymond R. Burke

• Professor of Marketing
• E.W. Kelley Chair of Business Administration
• Director, Customer Interface Laboratory

Campus

• Bloomington

Education

• PhD, University of Florida, 1985
• MS, University of Florida, 1981
• BA, University of Miami, 1977

Professional Experience

• Kelley School of Business, Indiana University, 1996-present
• Harvard Business School, Harvard University, 1991-96
• Wharton School, University of Pennsylvania, 1985-91
• Research consultant for leading manufacturers, retailers and service firms
• Advisory Board, Private and Public, Scientific, Academic, and Consumer Food Policy Committee (sponsored by Harvard University)
• Retail Industry Leaders Association's Global Innovation Council.

Awards, Honors & Certifications

• Innovative Teaching Award (MBA Program), Kelley School of Business, Indiana University, 2005, 2001
• Doctoral Consortium Faculty Fellow, American Marketing Association, 2001, 2000, 1999, 1998, 1995, 1988
• Indiana University Teaching Excellence Recognition Award, 2000, 1999
• Awarded Patent No. 6,604,681 ("Evaluative Shopping Assistant System") with Co-inventors Avanti Lalwani (Kelley MBA Class of 2003) and John Thong (Kelley MBA Class of 2000); Issue Date: August 12th, 2003
• Awarded Patent No. 5,848,399 ("Computer System for Allowing a Consumer to Purchase Packaged Goods at Home"); Issue Date: December 8, 1998 (See also patents 6,026,377 and 6,304,855)
• Charles G. Thalhimer Scholar-in-Residence, Virginia Commonwealth University, Richmond, 1998
• Awarded the Journal of Consumer Research's Robert Ferber Award, 1989
• Received the Kraft Award for Marketing Excellence, 1988
• Awarded the American Psychological Association Division 23 Dissertation Award, 1985
• Graduated Summa Cum Laude, University of Miami, 1977

Professional Interests

Marketing Research, Retailing, Shopper Behavior, Data Mining

Current Projects

• Developing new research technologies, including virtual reality simulations, electronic interviewing methods, and video tracking technologies.
• Investigating how customers interact with new retailing technologies, including digital signage, kiosks, and handheld and mobile devices.
• Measuring the influence of the retail context - including store layout, product organization, merchandising, and displays - on consumer shopping behavior.

Selected Publications

• Burke, Raymond R. (2009), “Behavioral Effects of Digital Signage,” Journal of Advertising Research, Vol. 49, No. 2, pp. 180-185.

• Burke, Raymond R. (2006), "The Third Wave of Marketing Intelligence," in Manfred Krafft and Murali Mantrala (eds.), Retailing in the 21st Century: Current and Future Trends, Springer, pp. 113-125. Read Abstract ››

• Burke, Raymond R. (2005), "Retail Shoppability: A Measure of the World's Best Stores," in Future Retail Now: 40 of the World's Best Stores, Washington, DC: Retail Industry Leaders Association, pp. 206-219. Read Abstract ››

• Burke, Raymond R. (2002), "Technology and the Customer Interface: What Consumers Want in the Physical and Virtual Store," Journal of the Academy of Marketing Science, Vol. 30, No. 4, pp. 411-432. Read Abstract ››

• Burke, Raymond R., Arvind Rangaswamy, and Sunil Gupta (2001), "Rethinking Marketing Research in the Digital Age," in Jerry Wind and Vijay Mahajan (eds.), Digital Marketing: Global Strategies from the World's Leading Experts, New York: John Wiley, pp. 226-255. Read Abstract ››

• Burke, Raymond R. (1996), "Virtual Shopping: Breakthrough in Marketing Research," Harvard Business Review, 74 (March-April), 120-131. Read Abstract ››