Franklin Acito

• Professor of Marketing
• Co-Director, Kelley Institute for Business Analytics

Campus

• Bloomington

Education

• PhD, State University of New York at Buffalo, 1976
• MBA, State University of New York at Buffalo, 1973
• BEE, Cornell University, 1969

Professional Experience

• Rochester Institute of Technology, 1974-1976
• State University of New York at Buffalo, 1972-1974

Awards, Honors & Certifications

• Member, American Marketing Association
• Past V.P., Marketing Services, Walker Research & Analysis

Professional Interests

Strategies for analyzing structural models, alignment of marketing and sales strategies, sampling characteristics and the use of marketing research by managers

Current Projects

• Walker Research, Eli Lilly

Selected Publications

• Acito, Frank,  Daniel Smith, and Patricia McDougall (2008), “One hundred years of excellence in business education: What have we learned?,” Business Horizons, January, pp. 5-12.

• Lim, Lewis K. S., Frank Acito, and Alexander Rusetski (2006), "Development of Archetypes of International Marketing Strategy," Journal of International Business Studies, Vol. 37, No. 4, pp. 499-524. Read Abstract ››

• Gruen, Thomas W., John O. Summers, and Franklin Acito (2000), “Relationship Marketing Activities, Commitment, and Membership Behaviors in Professional Associations,” Journal of Marketing, Vol. 64, July, pp. 34-49.

• Acito, Franklin, Hanjoon Lee, and Jay Lindquist (1997), “Managers’ Evaluation of Research Design and Its Impact on the Use of Research: An Experimental Approach,” Journal of Business Research, Vol. 39, No. 3, July, pp. 231-240.

• Acito, Franklin, William Strahle and Rosann Spiro, “Marketing and Sales: Alignment and Functional Implementation,” Journal of Personal Selling and Sales Management, (Winter 1996), 1-20.

• Acito, Frank (1987), "Evaluation & Use of Marketing Research by Decision Makers: A Behavior Simulation," Journal of Marketing Research, Vol. 37, No. 2, PP. 187-196.