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Indiana University Bloomington

First-year Academies
Our career focused first-year Academies prepare you for a successful internship and long-term success. Boost your first-year Academy experience with the PLUS Life Sciences Program offering health care, pharmaceutical, and life science preparation.

Consumer Marketing

In the Consumer Marketing Academy, you’ll tackle real challenges working closely with our corporate partners—from marketing leaders in Fortune 500 corporations including Procter & Gamble, Whirlpool, and Target, to smaller companies that will depend upon you for your marketing expertise.

You’ll develop marketing acumen by building your brand, putting your knowledge into practice, and immersing yourself in consumer marketing. And, as a graduate of one of the top marketing programs in the world with a network of marketing alumni at levels ranging from assistant brand managers to CEOs, you’ll get career advice from industry insiders.

You can also pursue the opportunity to manage Osmocote® Plant Food, a best-selling brand for the Scotts Miracle-Gro Company while a Kelley student through Bloomington Brands (B2) brand management team.

Academy Directors

Clinical Professor of Marketing Jonlee Andrews serves as the MBA Program chair, is a Nestlé Faculty Fellow, director of the Center for Brand Leadership, and honored with multiple MBA teaching excellence awards.

Ray Luther brings more than a decade of consumer marketing experience, including work for Procter & Gamble's healthcare division as their director of consumer and market knowledge.

Career Coach

Kendell Brown brings brand management and consumer packaged goods experience to her role as career coach. Prior to working in brand management with Kraft Foods Group and the H.J. Heinz Company, she earned an MBA from Kellogg and also has a CPA.