Global Business Institute – MENA
The Global Business Institute – MENA (GBI – MENA) is a collaboration with the U.S. Department of State and the Coca-Cola Export Corporation of Dubai. This multi-faceted, immersive program was designed to give a select group of students from across participating countries in the Middle East and North Africa the opportunity to learn about business in the context of American culture. The selection process was highly competitive with over 5800 students from Algeria, Egypt, Jordan, Morocco, Palestine, and Tunisia applying for the 100 program spots.
Students gained a basic understanding of American business practices and pedagogy through the accelerated 3.5-week curriculum based on the core elements of the Kelley School of Business undergraduate program. Disciplines covered included Accounting, Communications and Presentation Skills, Economics, Entrepreneurship, Finance, Human Resources, Marketing, Operations, Law and Ethics. In addition to the more traditional classroom sessions, students also engaged in a series of panels to introduce them to the wide variety of entrepreneurial venture opportunities.
Students worked in small teams on a group feasibility study project which culminated in a case competition style presentation of 15 minutes with 10 minutes of question & answer from a panel of judges. The project required the teams to develop and conduct a feasibility study of a business idea to launch in their home countries and necessitated them drawing upon what they learned in the program. Teams were divided into 4 rooms for first round presentations with the winners from each room competing in a final round of presentations. Final standings were:
- Team Egypt – Web Services/Transportation
- Team Jordan – Agriculture/Irrigation
- Team Algeria – Energy Conservation
- Team Morocco – Fashion
Students were also exposed to American culture through formal and informal interactive programming. The program concluded with visits to Washington, DC and Atlanta, culminating in a meeting with the Coca-Cola Company CEO, Muhtar Kent. While in Washington, DC, 10 of the student teams had the opportunity to present their feasibility studies to the U.S. Department of State.