As Latin American MBA students, we believe our region is going through a deep transformation. A transformation worthy of discussion, analysis, and most of all--worthy of sharing with students and faculty to engage them in this new world of exciting opportunities.
March 21 – 25, 2011, the Institute for Global Organizational Effectiveness (IGOE) and the Kelley MBA Latin Club showed the wealth of opportunities emerging in Latin America to MBA students and faculty.
We started our Semana Latina with noon coffee for students featuring selected organic varieties from Costa Rica, México and Colombia.
Latin America Talk: "Avon in the Amazon"
Jessica Chelekis with Indiana University’s Center of Latin American and Caribbean Studies shared how global consumer product good companies develop their markets for emerging countries like Brazil. As part of her research, Chelekis worked directly with local communities in the Brazilian Amazon Jungle and studied the impact on the local economy by Avon and other direct sale companies.
Inaugural Latin-American Business Forum: Kelley.Latin 2011
Our flagship event, the Latin-American Business Forum: Kelley.Latin 2011 brought together the best of Kelley´s Latin American and MBA talent.
Pedro Albarrán, MBA'02, COO of Toyota México, and Blas Gonzalez, MBA´85, marketing director for Johnson & Johnson Consumer Mexico, shared their experiences as regional leaders of global companies.
Responsible for introducing the Toyota brand to the Mexican market, Albarrán talked abut Toyota de México's success.
With experience working in brand management and market research in Latin America with Johnson & Johnson, Gonzalez spoke on the complexities that a large region like Latin America offers in untapped opportunities for consumer marketing.