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Indiana University Bloomington

Institute of Business Analytics

The Kelley Forum on Business Analytics 2013

Today's applications and tomorrow's vision.

The annual Kelley Forum on Business Analytics brings together Kelley stakeholders – students, faculty and corporate partners – to discuss opportunities and challenges in applying business analytics in organizations.

Practitioners bring their rich practical experiences and present case studies as well as offer their vision for the future of business analytics. Students showcase their analytics savvy in the annual data competition. Faculty bring in their expertise in advanced analytics techniques in areas such as accounting and finance, healthcare, marketing and retail, and supply chain as well as discuss how analytics is being integrated into the Kelley School’s curriculum.

The annual Kelley Forum on Business Analytics is scheduled for April 11 and 12 at the Kelley School of Business in Bloomington (1275 East Tenth Street, Bloomington, Indiana 47405). Speakers from Deloitte Consulting, IBM, McKinsey & Company, Booz Allen Hamilton and other corporations as well as a blue-ribbon panel led by IU Vice President and CIO Brad Wheeler will be featured. A detailed schedule is listed below.

Schedule (Download the PDF)

Thursday, April 11
4:30 – 6:30 pm Data Analytics Competition, CG 1022, CG 1034, CG 1056
Student Presentations
Friday, April 12
8:00 – 8:30 am Continental Breakfast, CG 0036
8:30 – 8:45 am Program Welcome, CG 0036
Ash Soni, Associate Dean for Academic Programs, Kelley School of Business; Professor of Operations & Decision Technologies; ArcelorMittal Faculty Fellow
8:45 – 9:30 am Breakfast Keynote, CG 0036
Big data and advanced analytics: The next frontier for innovation, competition, and productivity
Michael Chui, Principal, McKinsey & Company
9:45 – 10:15 am Marketing Analytics, CG 1034
Customer Science: Using Customer-Centric Analytics to Optimize Decisions in Retail
Mike Wilhite, Head of Global Analytics, dunnhumby
Finance and Accounting Analytics, CG 1040
A Forensics Perspective to Data Analytics
Joe Cheriathundam, Managing Director, StoneTurn Group, LLP
10:30 – 11:00 am Financial Forensics, CG 1034
Investigating the Use and Abuse of Stock Options
Professor Randy Heron, Kelley School of Business
Supply Chain Analytics,
CG 1040
Analytics Driving Execution
Brent Meyers, Vice President, FedEx Services
11:00 – 11:15 am Break
11:15 – 12:30 pm

Discussion Panel, CG 0036
Panel Moderator:
Bradley C. Wheeler, Indiana University Vice President for IT & Chief Information Officer, Office of the Vice President for IT; Professor of Information Systems, Kelley School of Business


  • Raymond R. Burke, Professor of Marketing, Kelley School of Business; E.W. Kelley Chair of Business Administration; Director, Customer Interface Laboratory
  • Kyle Cattani, Associate Professor of Operations Management, Kelley School of Business; W.W. Grainger, Inc. Faculty Fellow, Kelley School of Business
  • Scott Dorsey, Co-Founder & CEO, ExactTarget

  • Brent Meyers, Vice President, FedEx Services
  • Dion Rudnicki, Vice President, Business Development – Government & Education, IBM
  • Mark Zozulia, Information Management Regional Service Line Leader, Deloitte Consulting
12:30 – 1:15 pm Lunch, CG 0034
1:15 – 2:00 pm Keynote Address, “Business Analytics in the Post-Digital Enterprise,” CG 0036
Forrest Danson, US Deloitte Analytics Lead, Deloitte Consulting
2:00 – 2:15 pm Program Closing and Announcement of Student Data Competition winners, CG 0036
Idalene Kesner, Interim Dean of the Kelley School of Business; Associate Dean of Faculty & Research; Frank P. Popoff Chair of Strategic Management; Professor of Management
2:30 – 3:30 pm Company-Student Roundtable, the Forum
Attendees: Deloitte Consulting, dunnhumby, Federal Express, Booz Allen Hamilton, IBM, many more