Research & Publications
Our faculty members are changing the way sales is done. Until now, much of what professional sales people considered knowledge of the sales process has been based on opinion rather than facts, while many sales professionals used techniques that were based on inaccurate information.
The Center for Global Sales Leadership hopes to generate the practical knowledge that will validate real principles behind successful selling, including training and management of large sales forces. As the Center helps to bridge understanding between theory and practice, students, researchers, corporations, and practitioners will all benefit.
Our faculty publish their sales-related findings in some of the world's most prestigious journals, including Marketing Science, Journal of Personal Selling & Sales Management, and Journal of Marketing.
The seventh annual Global Sales Science Institute (GSSI) Conference will be held at Aalen University in Aalen, Germany on June 26-28, 2013. Dr. Rosann Spiro serves as the elected Chair of the GSSI.
The Neil Rackham Research Grant Program, 2013
Submission Deadline – April 19, 2013
The overall mission of the Sales Education Foundation (SEF) is to promote the profession of sales and its role as the driving force to the economy. As part of that mission, the SEF proposes to fund high-quality research that deals with topics of importance to sales practitioners and researchers. To download the guidelines for submission click here. Dr. Rosann Spiro serves on the committee to determine the recipients.
Calling All Faculty Members
The Center sets aside funding dedicated to supporting faculty research about the sales and marketing field. We encourage all Kelley faculty members to contact us for more information about how we can work together to really bridge the gap between academic theory and real-world practice.