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Indiana University Bloomington

Center for Global Sales Leadership

Professor Rosann Spiro

Professor Rosann Spiro, former chairperson of the American Marketing Association, has co-authored one of the most cited sales management textbooks in teaching today, Management of the Sales Force.

Richard Canada

Contact Information

(812) 855-1061
rcanada [at] indiana [dot] edu (E-mail)
Business School

Download Vita

  • Senior Lecturer of Marketing
  • Founder and Faculty, Center for Global Sales Leadership


  • Bloomington


  • BA, Butler University

Awards, Honors & Certifications

  • Dean's Letters for Teaching Excellence, 1994-2013
  • Alpha Kappa Psi Teaching Excellence, 2002, 2008, 2010
  • Trustee Teaching Excellence Award, Kelley School of Business, 1997, 1998, 1999, 2002, 2008, 2010
  • Herman B. Wells Special Recognition Award, Alpha Kappa Psi, 2005
  • Schuyler Otteson Teaching Excellence Award, Delta Sigma Pi, 1998
  • Student Choice Award, Indiana University, 1995

Professional Interests

Sales Management, Professional Selling


Dick joined the faculty in 1994. Dick Canada is the Executive Director of the Center for Global Sales Leadership at Indiana University’s Kelley School of Business. He is recognized as one of the country’s thought leaders in improving the performance of field sales forces. He has written over 60 articles and is the author of the international published book, The 24 Sales Traps and How to Avoid Them. He has won many teaching excellence awards over the years for his classroom facilitation, including the Student’s Choice Award for one of the Top Three Professors on the Indiana University campus. He has also worked for Procter & Gamble and Xerox where he served as Manager, Training & Development at their International Training Center, near Washington, D.C. He currently serves as Chairman of The Dartmouth Group, Ltd. a sales research firm devoted to finding ways to improve sales force performance.