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Indiana University Bloomington

Center for Global Sales Leadership

Selling Competition

Our selling competition attracts top teams from around the United States to compete in our real-world sales simulation judged by representatives from top corporations.

Photo of the first-place University of Wisconsin-Parkside team

The first-place University of Wisconsin-Parkside team

Photo of the second-place University of Toledo team

The second-place University of Toledo team

Photo of the third place Indiana University team

The third-place Indiana University team

National Team Selling Competition

2013 Competition

21 universities compete in 7th Annual National Team Selling Competition

October 10-11, 2013

Bloomington, Ind. -- Teams  from 21 universities across the United States met at Indiana University in Bloomington recently to demonstrate their sales skills in the seventh annual National Team Selling Competition hosted by the Center for Global Sales Leadership at the Kelley School of Business.

The educational outreach event was sponsored by Altria Group Distribution Company and 3M Corporation. Their employees role-played the position of buyers and senior management, and served as judges.

The materials outlined a fictional situation in which the teams of four undergraduates had to first convince a buyer for a large convenience store chain to test carrying craft beer to help them meet their profitability goals. If they convinced the buyer of the product’s value, the team members then presented their case to the senior management at that account. Each teams’ presentations were videotaped for them to review their performance later. Judges provided detailed feedback on each team’s performance as well.

“As the sponsor of the competition, our goal is to write a challenging consultative selling case and provide a competitive environment to all participating teams,” said Jennifer Whaley, senior account manager with Altria. “The quality of the students that we observed continued to amaze us. We were so impressed by the quality of their team selling conversations and presentations.”

Candace Mailand, 3M sales innovation manager, said 3M was proud to be a corporate partner with the Kelley School and to have the opportunity to co-sponsor competition. “These types of events provide students with an opportunity to apply the knowledge and skill sets that they've developed in the classroom to ‘real world’ competitive selling situations.  The more students participate in such events, the better prepared they will be when they enter the professional workforce.”

The event includes a Sales Career Fair which provided an opportunity for all the participants to explore selling career opportunities with 17 corporate sponsors seeking sales talent this year. Sponsors included Altria Group Distribution Company, 3M Corporation, ADP, C.H. Robinson, Consolidated Electronic Distributors (CED), CEB (formally known as Corporate Executive Board), Coyote, GE Healthcare, Google, IGS Energy, InterCall, Kraft Foods, Northwestern Mutual, OxyChem, P&G, SRS Distribution, and Whirlpool Corporation.

In addition to Indiana University Kelley School of Business, the participating universities were Saint Mary’s College, University of San Diego, University of Wisconsin-Madison, Ball State University, University of Cincinnati, University of Toledo, Purdue University, Michigan State University, University of Washington, Indiana State University, Kansas State University, University of Missouri, Tuskegee University, Syracuse University, University of Florida, University of Richmond, Northern Illinois University, University of Kansas, University of Wisconsin Parkside, and Baylor University.

Awards were presented to the winning teams at an awards luncheon. Team prizes were $2,000 for first place, $1,500 for second place, and $1,000 for third place. This year, first place went to University of Wisconsin-Parkside, second to University of Toledo, and third to the Kelley School of Business.

Next year’s competition will be held in early October at the Kelley School. Details and the exact date will be posted at

Contact: Di Dingman, Kelley School of Business,, 812-855-2521

Participating schools have been sent photos and videos from the competition.