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Journal Articles

Leveraging Technologies in Public Agencies: The Case of the US Census Bureau and the 2010 Census

2012, Public Administration Review

K.C. Desouza, A. Bhagwatwar

Abstract

Emerging technologies are transforming government agencies and the nature of governance. In this paper, we outline how under the leadership of Steven J. Jost, Associate Director for Communications, the US Census Bureau leveraged emerging technologies during the 2010 census. The US Census Bureau used technologies not only to complete the 2010 census under budget, but also deployed them innovatively to engage citizens through the design of viable participatory platforms. The Census Bureau also managed risks associated with using emerging technologies effectively. The 2010 Census campaign focused on increasing response rates and encouraging citizen participation through innovations in the communication process with citizens and the infusion of technology.

Citation

Desouza, K.C., and A. Bhagwatwar, (2012), "Leveraging Technologies in Public Agencies: The Case of the US Census Bureau and the 2010 Census," Public Administration Review, 72(4), 605-614.