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Indiana University Bloomington

Doctoral Programs

1960 Notable

From 1960-2013, we prepared nearly 1,200 men and women
for rewarding academic careers — that’s more than any other university.

Robert Ridlon

Contact Information

(812) 856-5376
rridlon [at] indiana [dot] edu (E-mail)
Business School

Download Vita

  • Assistant Professor


  • Bloomington


  • PhD , Indiana University, 2008
  • MS, Indiana University, 2007
  • BS, Indiana University, 2001
  • AS, Belleville Area College, 1999

Professional Experience

  • Indiana University, Kelley Business School, Visiting Assistant Professor (2011 – Present)
  • Sungkyunkwan University, Graduate School of Business, Assistant Professor of Marketing (2008 – 2011)
  • Massachusetts Institute of Technology, Sloan School of Business, International Faculty Fellow (Spring 2010)

Professional Interests

Game Theory, Contests in Marketing Strategy, Pricing Strategies, Consumer Decision Making, Auctions

Selected Publications

  • Ridlon, Robert, and Jiwoong Shin (2013), “Favoring the Winner or Loser in Repeated Contests,” Marketing Science, 32:5, 768-785.

    Read Abstract ››