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Indiana University Bloomington

Doctoral Programs

1960 Notable

From 1960-2013, we prepared nearly 1,200 men and women
for rewarding academic careers — that’s more than any other university.

Lura Forcum

Lura Forcum

Contact Information

(812) 855-2356
lforcum [at] indiana [dot] edu (E-mail)
Business School

Campus

  • Bloomington

Education

  • MA, University of Chicago, 2004
  • BA, University of North Carolina--Chapel Hill, 2001

Awards, Honors & Certifications

  • Honorable Mention, 2014 Marketing Science Institute Clayton Dissertation Proposal Competition
  • Best Proposal Award Winner, 2014 Society for Marketing Advances Doctoral Dissertation Proposal Competition

Professional Interests

Consumer Behavior

Background

Lura joined the doctoral program in the fall of 2010. Her primary area of interest is consumer behavior.

Selected Publications

  • Aguinis, Herman, Lura Forcum, and Harry Joo (2013), “Using Market Basket Analysis in Management Research,” Journal of Management, DOI: 10.1177/0149206312466147, forthcoming.

  • Krishnan, Shanker and Lura Forcum (2013), “Advertising, Branding, and Consumer Behavior,” Handbook of Applied Memory Research, Tim Perfect and Steve Lindsay (eds.). Thousand Oaks, CA: SAGE Publications, forthcoming.