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Indiana University Bloomington

Doctoral Programs

1960 Notable

From 1960-2013, we prepared nearly 1,200 men and women
for rewarding academic careers — that’s more than any other university.

Raymond R. Burke

Contact Information

(812) 855-1066
rayburke [at] indiana [dot] edu (E-mail)
Business School

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Faculty Web Page

Featured Publication

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Retail Shoppability: A Measure of the World's Best Stores


  • Professor of Marketing
  • E.W. Kelley Chair of Business Administration
  • Director, Customer Interface Laboratory


  • Bloomington


  • PhD, University of Florida, 1985
  • MS, University of Florida, 1981
  • BA, University of Miami, 1977

Professional Experience

  • Kelley School of Business, Indiana University, 1996-present
  • Harvard Business School, Harvard University, 1991-96
  • Wharton School, University of Pennsylvania, 1985-91
  • Research consultant for leading manufacturers, retailers and service firms
  • Advisory Board, Private and Public, Scientific, Academic, and Consumer Food Policy Committee (sponsored by Harvard University)
  • Retail Industry Leaders Association's Global Innovation Council.

Awards, Honors & Certifications

  • Faculty Service Award, Kelley School of Business, 2009, 2013
  • Recognized as one of top 50 business school teachers, CNN/Fortune, 2012
  • Nominated for the Trustees Teaching Award, 2007, 2008, 2009, 2010, 2012
  • Nominated for the MBA Teaching Excellence Award, 2007
  • Innovative Teaching Award (MBA Program), Kelley School of Business, Indiana University, 2001, 2005
  • Doctoral Consortium Faculty Fellow, American Marketing Association, 1988, 1995, 1998, 1999, 2000, 2001
  • Indiana University Teaching Excellence Recognition Award, 1999, 2000
  • Awarded Patent No. 6,604,681 ("Evaluative Shopping Assistant System") with Co-inventors Avanti Lalwani (Kelley MBA Class of 2003) and John Thong (Kelley MBA Class of 2000); Issue Date: August 12th, 2003
  • Awarded Patent No. 5,848,399 ("Computer System for Allowing a Consumer to Purchase Packaged Goods at Home"); Issue Date: December 8, 1998 (See also patents 6,026,377 and 6,304,855)
  • Charles G. Thalhimer Scholar-in-Residence, Virginia Commonwealth University, Richmond, 1998
  • Awarded the Journal of Consumer Research's Robert Ferber Award, 1989
  • Received the Kraft Award for Marketing Excellence, 1988
  • Awarded the American Psychological Association Division 23 Dissertation Award, 1985
  • Graduated Summa Cum Laude, University of Miami, 1977

Professional Interests

Marketing Research, Retailing, Shopper Behavior, Data Mining

Current Projects

  • Developing new research technologies, including virtual reality simulations, electronic interviewing methods, and video tracking technologies.
  • Investigating how customers interact with new retailing technologies, including digital signage, kiosks, and handheld and mobile devices.
  • Measuring the influence of the retail context - including store layout, product organization, merchandising, and displays - on consumer shopping behavior.

Selected Publications

  • Zhang, Xiaoling, Shibo Li, Raymond R. Burke, and Alex Leykin (2014), “An Examination of Social Influence on Shopper Behavior Using Video Tracking Data,” Journal of Marketing, Vol. 78, No. 5 (September), pp. 24-41.

  • Burke, Raymond R. (2009), “Behavioral Effects of Digital Signage,” Journal of Advertising Research, Vol. 49, No. 2, pp. 180-185.

  • Burke, Raymond R. (2006), "The Third Wave of Marketing Intelligence," in Manfred Krafft and Murali Mantrala (eds.), Retailing in the 21st Century: Current and Future Trends, Springer, pp. 113-125. Read Abstract ››

  • Burke, Raymond R. (2005), "Retail Shoppability: A Measure of the World's Best Stores," in Future Retail Now: 40 of the World's Best Stores, Washington, DC: Retail Industry Leaders Association, pp. 206-219. Read Abstract ››

  • Burke, Raymond R. (2002), "Technology and the Customer Interface: What Consumers Want in the Physical and Virtual Store," Journal of the Academy of Marketing Science, Vol. 30, No. 4, pp. 411-432. Read Abstract ››

  • Burke, Raymond R., Arvind Rangaswamy, and Sunil Gupta (2001), "Rethinking Marketing Research in the Digital Age," in Jerry Wind and Vijay Mahajan (eds.), Digital Marketing: Global Strategies from the World's Leading Experts, New York: John Wiley, pp. 226-255. Read Abstract ››

  • Burke, Raymond R. (1996), "Virtual Shopping: Breakthrough in Marketing Research," Harvard Business Review, 74 (March-April), 120-131. Read Abstract ››