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Indiana University Bloomington

Doctoral Programs

1960 Notable

From 1960-2013, we prepared nearly 1,200 men and women
for rewarding academic careers — that’s more than any other university.

Neil Morgan

Contact Information

(812) 855-1114
namorgan [at] indiana [dot] edu (E-mail)
Business School, Room 328H

  • Professor of Marketing
  • PetSmart, Inc. Distinguished Professor in Marketing Chair

Campus

  • Bloomington

Education

  • BA Economics, London School of Economics
  • MBA, University of Wales
  • PhD, University of Wales

Professional Experience

  • KPMG

Professional Interests

  • Marketing

Personal Interests

Cooking, Wine

Current Projects

  • “Why is Achieving Strategic Goals So Difficult for Export Ventures?” with Stavroula Spyropoulou, (University of Leeds), Costas Katsikeas (University of Leeds), Dionisios Skarmeas (AUEB and University of Leeds)
  • “Assessing Performance Outcomes in Marketing,” with Costas Katsikeas (University of Leeds), Leonidas Leonidou (University of Cyprus and Leeds), and Tomas Hult (Michigan State University)
  • “Eco-Orientation and Firm Performance,” with Costas Leonidou (University of Leeds) and Costas Katsikeas (University of Leeds)
  • “Export Marketing Strategy-Environment Fit” with Magnus Hultman (University of Leeds) and Costas Katsikeas (University of Leeds)
  • Marketing and competitive strategy consulting projects include work for: Medallia; Microsoft; ConAgra; Publix; National City; J.D. Power; Touchstone Energy; Johnson & Johnson; Deutsche Bank; Lord Corporation; Mi-Co; Sun Microsystems; Hitachi Data Systems; Bidwells; IBM; Advoselect; Thompsons; Saudia Cable Company; Nat West Bank; Raychem
  • Executive education on Marketing Strategy, Marketing Management, Brand Strategy, International Marketing, Services Marketing, and Competitive Intelligence for organizations including: Microsoft, IBM, Kaiser-Permanente, Deutsche Bank, Exxon Mobil, Dade Behring, ConAgra, Coca-Cola, Altria, 3M, Cummins

Selected Publications

  • Leonidou, Constantinos N., Constantine S. Katsikeas, and Neil A. Morgan (2013), “'Greening' the Marketing Mix – Does it Payoff?” Journal of the Academy of Marketing Science, Vol. 41, Issue 2, pp. 151-170.

  • Lopo L. Rego, Neil A. Morgan, and Claes Fornell (2013), "Reexamining the Market Share–Customer Satisfaction Relationship," Journal of Marketing, September, Vol. 77, No. 5, pp. 1-20.

  • Morgan, Neil A. and Rebecca Slotegraaf (2012), “Marketing Capabilities for B2B Firms,” in Gary Lillien and Raj Grewal (eds.) Business to Business Marketing Handbook, Elgar: Northampton, MA, 90-108.

  • Morgan, Neil A., Constantine S. Katsikeas, and Douglas W. Vorhies (2012), “Export Marketing Strategy Implementation, Export Marketing Capabilities, and Export Venture Performance,” Journal of the Academy of Marketing Science, Vol. 40, No. 2, March, pp. 271-289.    

  • Wiles, Michael, Neil A. Morgan, and Lopo L. Rego (2012), “The Effect of Brand Acquisition and Disposal on Stock Returns,” Journal of Marketing, Vol. 76, No. 1, pp. 38-58. 

  • Morgan, Neil A. (2012), “Marketing and Business Performance,” Journal of the Academy of Marketing Science, Vol. 40, No. 1, pp. 102-119.  

  • Yarbrough, Larry, Neil A. Morgan, and Douglas W. Vorhies (2011), “The Impact of Product Market Strategy-Organizational Culture Fit on Business Performance,” Journal of the Academy of Marketing Science, Vol. 39, No. 5, pp. 555-573.

  • Gooner, Richard A., Neil A. Morgan, and William D. Perreault (2011), “Is Retail Category Management Worth the Effort (and Does A Category Captain Help or Hinder)?,” Journal of Marketing, Vol. 75, No. 6, pp. 18-33.

  • Morgan, Neil A. (2010), “Commentary on Shelby Hunt’s Selected Contributions to Marketing Management and Strategy Literature,” in R. Varadarajan (ed.), Legends in Marketing, Vol. 7 (Marketing Management and Strategy), Sage, pp. 362-371.

  • Morgan, Neil A. and Lopo L. Rego (2009), “Brand Portfolio Strategy and Firm Performance,” Journal of Marketing, Vol. 73, No. 1, pp. 59-74. Read Abstract ››

  • Morgan, Neil A., Douglas W. Vorhies, and Charlotte H. Mason (2009), “Market Orientation, Marketing Capabilities, and Firm Performance,” Strategic Management Journal, Vol. 30, No. 8, pp. 909-920. Read Abstract ››

  • Morgan, Neil A., Rebecca J. Slotegraaf, and Douglas W. Vorhies (2009), "Linking Marketing Capabilities with Profit Growth," International Journal of Research in Marketing, Vol. 26, No. 4, pp. 284-293. Read Abstract ››

  • Rego, Lopo L., Matthew Billett, and Neil Morgan (2009), "Consumer-Based Brand Equity and Firm Risk," Journal of Marketing, Vol. 73, No. 6, pp. 47-60. Read Abstract ››

  • Morgan, Neil A. and Lopo L. Rego (2008), “Can Behavioral WOM Measures Provide Insight Into the Net Promoter© Concept of Customer Loyalty?,” Marketing Science, Vol. 27, No. 3, pp. 533-534. Read Abstract ››

  • Morgan, Neil A., Anna Kaleka, and Richard A. Gooner (2007), “Focal Supplier Opportunism in Supermarket Retailer Category Management,” Journal of Operations Management, Vol. 25, No. 2, pp. 512-527. Read Abstract ››

  • Morgan, Neil A. and Lopo L. Rego (2006), “The Value of Different Customer Satisfaction and Loyalty Metrics in Predicting Business Performance,” Marketing Science, Vol. 25, No. 5, pp. 426-439.

  • Morgan, Neil A., Eugene W. Anderson, and Vikas Mittal (2005), “Understanding Firms’ Customer Satisfaction Information Usage,” Journal of Marketing, Vol. 69, No. 3, pp. 131-151.

  • Vorhies, Douglas W. and Neil A. Morgan (2005), “Benchmarking Marketing Capabilities For Sustained Competitive Advantage,” Journal of Marketing, Vol. 69, No. 1, pp. 80-94. 

  • Morgan, Neil A., Anna Kaleka, and Constantine S. Katsikeas (2004), “Antecedents of Export Venture Performance: A Theoretical Model and Empirical Assessment,” Journal of Marketing, Vol. 68, No. 1, pp. 90-108.

  • Morgan, Neil A., Shaoming Zou, Douglas W. Vorhies, and Constantine S. Katsikeas (2003), “Experiential and Informational Knowledge, Architectural Marketing Capabilities, and the Adaptive Performance of Export Ventures,” Decision Sciences, Vol. 34, No. 2, pp. 287-321.

  • Vorhies, Douglas W. and Neil A. Morgan (2003), “A Configuration Theory Assessment of Marketing Organization Fit With Business Strategy and Its Relationship with Marketing Performance,” Journal of Marketing, Vol. 67, No. 1, pp. 100-115.