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Indiana University Bloomington

Doctoral Programs

1960 Notable

From 1960-2013, we prepared nearly 1,200 men and women
for rewarding academic careers — that’s more than any other university.

Dena S. Cox

Contact Information

(317) 274-3526
dcox [at] iupui [dot] edu (E-mail)
Indianapolis, Room BS 4057

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  • Professor of Marketing
  • Adjunct Professor of Pediatrics, IU School of Medicine
  • Health Behavior Research Fellow
  • Roger Schmenner Faculty Fellow
  • OneAmerica Foundation Endowed Chair


  • Indianapolis


  • PhD Marketing, University of Houston
  • MBA, University of Houston
  • MA Microbiology, University of Missouri
  • AB, University of Missouri

Professional Experience

  • Professor and Lilly Fellow, Indiana University
  • Associate Professor, Indiana University
  • Assistant Professor, Georgia State University

Professional Interests

Consumer buying behavior, Interventions to increase healthy behavior, Marketing of medical products and services, Marketing research