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Indiana University Bloomington

Doctoral Programs

1960 Notable

From 1960-2013, we prepared nearly 1,200 men and women
for rewarding academic careers — that’s more than any other university.

Kelly B. Herd

Contact Information

(812) 855-1009
kherd [at] indiana [dot] edu (E-mail)
Business School, Room 328P

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  • Assistant Professor of Marketing
  • 3M Faculty Fellow

Campus

  • Bloomington

Education

  • Ph.D., University of Colorado at Boulder, 2011
  • B.S., Washington and Lee University, 2003

Professional Experience

  • Assistant Professor of Marketing, Indiana University, 2011-present

Awards, Honors & Certifications

  • 3M Faculty Grant Award, 2014
  • Marketing Science Institute's Alden G. Clayton Dissertaion Proposal Award, 2010
  • AMA Sheth Doctoral Consortium Fellow, 2010
  • Society for Marketing Advances' Best Retail Dissertation Proposal Award, 2010
  • Berkeley Behavioral Camp Representative, 2010
  • Marketing Division Research Excellence Fellowship, 2010
  • Gerald Hart Fellowship, Summer 2007, 2008
  • University Fellowship, 2006-2011
  • L. K. Johnson Marketing Management Award, 2003

Professional Interests

Social Cognition, Identity, Gift Giving, Product Design

Selected Publications

  • Bonney, Leff, C. Page Moreau, and Kelly B. Herd (2011), “It’s the Thought (and the Effort) That Counts: How Customizing for Others Differs from Customizing for Oneself," Journal of Marketing, Vol. 75, No. 5, September, pp. 120-133.  Read Abstract ››

  • Moreau, C. Page, and Kelly B. Herd (2010), "To Each His Own? How Comparisons with Others Influence Consumers' Evaluations of Their Self-Designed Products," Journal of Consumer Research, Vol. 36, No. 5, February, pp. 806-819. Read Abstract ››