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Indiana University Bloomington

Communication, Professional & Computer Skills

 

Kelley Advantage

Strong writing and revision skills are foundational to success in business. For this reason, the Kelley School of Business requires all undergraduates to complete at least one Intensive Writing (IW) course in order to graduate with a Kelley degree. Read more>>

Courses

  1. M344
    Creativity and Communication
    • 16-weeks
    • 3 credits
    • Prerequisite: I-Core or Honors I-Core with a grade of C or better.

    Develops various creativity and communication skills necessary for marketing careers. Topics include models of and barriers to creativity and various techniques for stimulating personal and professional creative skills. In addition, interpersonal, professional, visual design, and computer skills are developed. Sample assignments include producing various marketing materials, such as brochures, advertisements, and elaborate communication packages. In-class activities and examples stimulate interest through hands-on experience. Unique concluding activities require students to integrate skills acquired into one final project and/or presentation.