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Indiana University Bloomington

Center for Education and Research in Retailing


Kelley is a hotspot for retail recruiting. Kohl's and Target lead the way in employing Kelley students in internships and post graduation retail careers. Other great retailers like Dick's Sporting Goods, Macy's, Toy's R Us, and Abrecrombie & Fitch also seek retail Talent at the Kelley School. †

National Retail Marketing Case Competition

The annual National Retail Marketing Case Competition (NRMCC) is co-sponsored by the Kelley School of Business Center for Education and Research in Retailing, Dickís Sporting Goods, Kohlís Corporation and Rapp Inc.


You’ve been around retailing your whole life, but you’ve only scratched the surface of what retailing is—and what it can be.

For starters, it’s much more diverse than fashion and more sophisticated and complex than just shopping and sales. You’ll be responsible for thousands, perhaps millions, of dollars’ worth of products and important decisions, and you’ll have to use your creativity and analytical skills to solve an ever-changing list of business challenges.

At Kelley, you’ll develop the knowledge, skills, and leadership ability that you need to succeed in this exciting, fast-paced profession. And you’ll make valuable connections with leading retailers—such as Bloomingdale’s and American Eagle Outfitters—that visit Kelley to teach you about life in retail and to get your insights about marketing to college students.

A Dynamic Career for Entrepreneurial Students

Create an experience that shoppers love. Manage millions of dollars’ worth of products. Help start the newest, hottest trends. You can do all this and more in retailing.

photo of student at Marketing Blitz 2008
Always on the move

In retailing, the products you sell and the ways you sell them are always changing. At Kelley, you’ll learn how to think ahead, take calculated risks, and find solutions to current and future problems. It’s challenging, but that’s what makes retailing fun.

photo of students at Marketing Blitz 2008
Retailing is all around us

Whether you’re buying a drink at Kelley’s coffee stand or shopping on your laptop, you’re in retail environments more often than you may realize. As a retailer, you’ll use the strategic decision-making skills you develop in our courses to help create the ultimate shopper experience, deciding everything from which products you sell to store layout, décor, displays, and music.

photo of presenter at Marketing Blitz 2008
Tomorrow’s trends today

Retailers have to know what products people want before people want them. Using a combination of cultural awareness and Kelley-honed creativity and analytical skills, you’ll gain the necessary insight about your customers and competitors to launch products that everyone wants to buy.

photo of panel at Marketing Blitz 2008
Your retailing career starts at Kelley

Kelley is a destination for top employers—such as Target, Best Buy, and Gap—who know our students have the knowledge and skills to succeed at challenging positions throughout their careers. Even better, our retailer-sponsored activities will help you network with potential employers and show them what you can do.