Retailing is a program of study within the Kelley School’s marketing major. The Department of Marketing offers several retail-related courses, which include a variety of activities sponsored by the Center’s corporate partners. In addition, marketing minors, non-marketing majors, and non-Kelley students can take M312 Retail Marketing Management to learn more about retailing.
M419 Retail Strategy
One of the most innovative retail courses in the country, M419 Retail Strategy teaches students about strategic decision making, merchandising planning/buying, and retail market research. Students complete case studies presented by retailers such as Macy’s, Inc. and a 10-week stock project—sponsored by Abercrombie & Fitch—in which they manage a $500,000 portfolio to learn how shareholder value affects retail strategy and vice versa.
M419 is taught in our high-tech Sears Retailing Lab and Classroom, which enables students to use software specially designed to advance learning in retailing.
Recommended Courses for Students Interested in Retailing
Required Courses for Marketing Majors (12 hours total)
- M303 Marketing Research
- M342 Management, Analysis, and Display of Marketing Data
- M343 Database Marketing
- M344 Creativity and Communication
- M450 Marketing Strategy
Marketing majors select three marketing electives for 9 hours total. We recommend that students interested in retailing choose among these four courses, and strongly recommend M419, M405, and M415: