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Indiana University Bloomington

Center for Education and Research in Retailing

National Retail Marketing Case Competition

The annual National Retail Marketing Case Competition (NRMCC) is co-sponsored by the Kelley School of Business Center for Education and Research in Retailing, Dick’s Sporting Goods, and Rapp Inc.

Faculty Spotlight

Ray Burke

Ray Burke

E. W. Kelley Chair of Business Administration; Professor of Marketing; Director of the Customer Interface Laboratory

Consumers have a limited amount of time to shop. For retailers to remain competitive, they need to make the shopping experience as convenient and enjoyable as possible.”



The Center for Retailing partners with faculty in the Department of Marketing and throughout the Kelley School to conduct innovative research and prepare students for careers in retailing.

Connect with Corporations

Our faculty members are a valuable resource to our corporate partners and other leading corporations. The Center for Retailing is a point of connection for these two groups, bringing together retailers and faculty with similar interests in order to generate applied research projects, tackle retailing challenges, and yield a variety of educational opportunities, from presentations to case studies. Professor Ray Burke’s research on shoppability and his Shoppability Workshops are prime examples of the faculty-retailer collaborations we foster.

Get Research Funding

The Center funds retail-related research by faculty and graduate students throughout the Kelley School. Learn more about our research funding.