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Indiana University Bloomington

Center for the Business of Life Sciences

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The Kelley Advantage

Our Life Sciences Research Fellows are academic all-stars who focus on the business and economic issues and challenges faced by life sciences companies.

Research Faculty


Refereed Journal Publications

Bhalla, A., and Terjesen, S. (2013), “Turning Necessity Into Virtue: Outsourcing by Knowledge-Intensive Start-Ups,” Industrial Marketing Management, forthcoming.

Agrawal, Nidhi, DaHee Han, and Adam Duhachek (2012), “Emotional Agency Appraisals Influence Responses to Preference Inconsistent Information,” conditionally accepted at Organizational Behavior and Human Decision Processes.

Cox, Anthony D., Dena Cox, Rosalie Cyrier, Yoland Graham-Dotson and Gregory D Zimet (2012), "Can Self-Prediction Overcome Barriers to Hepatitis B Vaccination?  A Randomized Controlled Trial," Health Psychology, 31, 97-105.

Duhachek, Adam, Nidhi Agrawal, and DaHee Han (2012), “Guilt Versus Shame: Coping, Fluency, and Framing in the Effectiveness of Responsible Drinking Messages,” Journal of Marketing Research, forthcoming.

Johnston, J., Anne P. Massey, and Marker-Hoffman, R. (2012), “Using an alternate realist game to increase physical activity and decrease obesity risk of college students,” Journal of Diabetes Science and Technology, 6 (4), 828-838. (Study funded by the Robert Wood Johnson Foundation).

Poor, Morgan, Adam Duhachek and H. Shanker Krishnan (2012), “The Moderating Role of Emotional Differentiation on Satiation,” Journal of Consumer Psychology, forthcoming.

Steensma, H.K., Howard, M., Lyles, M. & Dhanaraj, C. (2012), “The Compensatory Relationship between Social Interaction and Knowledge Flow Between Firms,” Strategic Entrepreneurship Journal, forthcoming. 

Perry, Joshua E. (2012), "Physician-Owned Specialty Hospitals and the Patient Protection and Affordable Care Act: Health Care Reform at the Intersection of Law and Ethics," American Business Law Journal, 49:2, 369-417.

Hill, J., Arlen Langvardt, Anne P. Massey, and Rinehart, J.E. (2011), “A proposed national healthcare information network architecture and complementary preemption of state health information privacy laws,” American Business Law Journal, 48 (3), 503-595.

P. Salzarulo, K. Bretthauer, M. Côté, and K. Schultz (2011), "The Impact of Variability and Patient Information on Healthcare System Performance," Production and Operations Management, forthcoming.

S. Mahar, K. Bretthauer, and P. Salzarulo (2011), "Locating Specialized Service Capacity in a Multi-Hospital Network," European Journal of Operational Research 212, 596-605.

K. Bretthauer, H.S. Heese, H. Pun, and E. Coe (2011), "Blocking in Healthcare Operations: A New Heuristic and a Healthcare Application," Production and Operations Management 20, 375-391.

Hill, John. W., Arlen W. Langvardt, Anne P. Massey and Jonathon Rinehart (2011), "A Proposed National Healthcare Information Network Architecture and Complementary Preemption of State Health Information Privacy Laws"  American Business Law Journal, Fall.

Perry, Joshua E., and Robert Stone (2011), "In the Business of Dying: Questioning the Commercialization of Hospice," Journal of Law, Medicine & Ethics, Vol. 39, pp. 224-234. 

Saxton, Kim (2011), "Rx Brand Consistency". Journal of Advertising Research 51(2): June 2011,  1-14.

Perry, Joshua E. (2010) "An Obituary for Physician-Owned, Specialty Hospitals," The Health Lawyer, Vol. 23, pp. 24-34.

Perry, Joshua E. (2010), "The Ethical Costs of Commercializing the Professions: First-Person Narratives From the Legal and Medical Trenches," University of Pennsylvania Journal of Law & Social Change, Vol. 13, pp. 169-201.

Jeffrey Bishop, Kyle Brothers, Joshua E. Perry (2010), and Ayesha Ahmad, "Revisiting CPR/DNR:  Have the Policies Outlived Their Utility?" (target article) American Journal of Bioethics 10, 61-67. 

Jeffrey Bishop, Kyle Brothers, Joshua E. Perry, and Ayesha Ahmad (2010), "Finite Knowledge/Finite Power: “Death Panels” and the Limits of Medicine" (response to peer commentaries) American Journal of Bioethics 10, W7-W9. 

Perry, Joshua E. and Jeffrey Bishop (2010), "Life, Death (Panels), and the body Politic," Syracuse Law Review 61, 24-48.

Perry, Joshua E. (2010), "A Missed Opportunity: Health Care Reform, Rhetoric, Ethics, and Economics at the End of Life," Mississippi College Law Review, Vol. 29, pp. 409-426.  

P.D. Wright and K. Bretthauer (2010), "Strategies for Addressing the Nursing Shortage: Coordinated Decision Making and Workforce Flexibility," Decision Sciences 41, 373-401.

Cox, Anthony D., Dena Cox and Susan P. Mantel (2010), "Consumer Response to Drug Risk Information: The Role of Positive Affect," Journal of Marketing, 74 (July), 31-44.

Cox, Dena, Anthony D. Cox, Lynne Sturm and Gregory D. Zimet (2010), "Behavorial Interventions to Increase HPV Vaccination Acceptability among Mothers of Young Girls," Health Psychology, 29 (January), 29-39.

Duhachek, Adam and Nidhi Agrawal (2010), "Emotional Compatibility and the Effectiveness of Anti-Drinking Messages: A Defensive Processing Perspective on Shame and Guilt," Journal of Marketing Research, Vol. 47, No. 2, pp. 263-273.

Hill, John W., Angela Aneiros and Paul Hogan (2010). "Law in Healthcare Crisis: The Impact of Malpractice and Reimbursement Systems on Physician Compensation and Workload as Antecedents of Physician Shortages," University of Illinois Journal of Law, Technology & Policy, Spring.

Brown, Carol V. and Khatri, Vijay (2010), “Designing Data Governance,” Communications of the ACM, Vol. 53, No. 1, pp. 148-152.

R. Todd Blake, Anne P. Massey, Hillol Bala, Jeff Cummings and Angela Zotos (2010), "Driving Health IT Implementation Success: Insights from the Christ Hospital" Business Horizons, 53, 131-138.

Johnston, J., Sheldon, L. and Massey, A.P. (2010), Influencing physical activity and healthy behaviors in college students: Lessons from an Alternate Reality Game, In Cannon-Bowers, J. and Bowers, C. (Eds.), Serious Game Design and Development: Technologies for Training and Learning, IGI Global.

 Hillol Bala, Viswanath Venkatesh, Srinivasan, Jack Bates and Steven H. Brown (2009), "Disaster Response in Health Care: A Design Extension for Enterprise Data Warehouse," Communications of the ACM 57(1) January, 136-140.

John W. Hill, Arlen W. Langvardt, and Jonathon E. Rinehart (2009), "Bottom-Up or Top-Down? Removing Legal Obstacles to Healthcare Reform in the National Healthcare Crisis," Indiana Law Journal Supplement, 84, 23.

Julie Manning Magid, Mohan Tatikonda and Philip Cochran (2009), “Radio Frequency Identification and Privacy Law: An Integrative Approach,” American Business Law Journal, 46, 1-54.

Perry, Joshua E., Ilene Moore, Ellen Wright Clayton, Bruce Barry & Amanda Carrico (2009), "The Ethical Health Lawyer: An Empirical Assessment of Moral Decision Making," Journal of Law, Medicine & Ethics, Vol. 37, pp. 461-475.

Kyle Galbraith and Joshua E. Perry (2009), Saturday Morning in the Clinic, 39 Hastings Center Report, Sept.-Oct., 39, 24-26.

McFadyen, M. Ann, Matthew Semadeni, and Albert A. Cannella (2009), "The value of strong ties to disconnected others: Examining knowledge creation in biomedicine," Organization Science, Vol. 20, No. 3, May/June, pp. 552-664.

Srinivasan Venkatraman, Hillol Bala, Viswanath Venkatesh, and Jack Bates (2008), "Six Strategies for Electronic Medical Records Systems," Communications of the ACM 51(11) November, 143-144.

Tanner, AE, JM Katzenstein, GD Zimet, DS Cox, and AD Cox. (2008), “Vaginal Microbicide Preferences Among Midwestern Urban Adolescent Women,” Journal of Adolescent Health, 43 (4), 349-356.

Burrage, Joseph, Gregory Zimet, Dena Cox, Anthony Cox, Rose Mays, Rose Fife and Kenneth Fife, (2008), "The CDC Recommendations for HIV Testing: Reactions of Women Attending Community Health Clinics," Journal of the Association of Nurses in AIDS Care, 19 (1), 66-74.

Perry, Joshua E. (2008), “Partial Birth Biopolitics,” DePaul Journal of Health Care Law 11, 247-57.

Perry, Joshua E.(2007), "Biopolitics at the Bedside: Proxy Wars and Feeding Tubes," Journal of Legal Medicine 28, 171-92.

Perry, Joshua E.(2007), "The Safety Net is Not the Solution,” Tennessee Medicine, 100, 37-41.

Viswanath Venkatesh, Hillol Bala, Srinivasan Venkatraman, and Jack Bates (2007), "Enterprise Maturity: The Story of the Veterans Health Administration," 90 MIS Quarterly Executive 6(2) June, 79-90.

Philip Cochran, Mohan Tatikonda and Julie Manning Magid (2007), “Radio Frequency Identification and the Ethics of Privacy,” Organizational Dynamics 36:2.

Duhachek, Adam, Shuoyang Zhang, and H. Shanker Krishnan (2007), “Anticipated Group Interaction: Coping with Valence Asymmetries in Attitude Shift,” Journal of Consumer Research, 34 (3), 395-405.

Duhachek, Adam and James L. Oakley (2007), “Mapping the Hierarchical Structure of  Coping: Unifying Empirical and Theoretical Perspectives,” Journal of Consumer Psychology, 17 (3), 218-233.

John W. Hill, Arlen W. Langvardt, and Anne P. Massey (2007), “Law, Information Technology, and Medical Errors: Toward a National-Level, Information-Technology-Based Approach to Improving Patient Care and Reducing Medical Malpractice Costs,” University of Illinois Journal of Law, Technology & Policy, 159 (lead article) (winning article, Best Published Life Sciences Paper in 2006-07 Award, Center for the Business of Life Sciences, Kelley School of Business).

Duhachek, Adam and Dawn Iacobucci (2006), “Summing up the State of Coping Research: Prescriptions and Prospects for Consumer Research,” in Consumer Behavior Handbook, Ed. Curt P. Haughtvedt.

Dalton, Dan R., Hill, John W., (2006). “Why Closely Held Life Sciences Companies Should be Concerned about Corporate Governance,” The Business of Life Sciences.

Cox, Anthony D., Dena Cox and Gregory D. Zimet (2006) “Understanding Consumer Responses to Product Risk Information,” Journal of Marketing, 70 (January), 79-91.

P.D. Wright, K. Bretthauer, and M. Côté (2006), "Reexamining the Nurse Scheduling Problem: Staffing Ratios and Nursing Shortages," Decision Sciences 37 39-70.

Perry, Joshua E. (2006), "Biblical BioPolitics: Judicial Process, Religious Rhetoric, Terri Schiavo and Beyond," Health Matrix: Journal of Law-Medicine 16, 553-630.

Perry, Joshua E., Larry Churchill and Howard Kirshner (2005), "The Terri Schiavo Case:  Legal, Ethical and Medical Perspectives," Annals of Internal Medicine 143, 744-48.

Julie Manning Magid (2003), “Contraception and Contractions: A Divergent Decade Following Johnson Controls,” American Business Law Journal, 41, 115 – 144.

Cox, Dena and Anthony Cox (2001), “Communicating the Consequences of Early Detection: The Role of Evidence and Framing,” Journal of Marketing, 65 (July), 91-103.

Julie Manning Magid (2001), “Pregnant with Possibility: Reexamining the Pregnancy Discrimination Act,” American Business Law Journal, 38: 819 – 856.

Powell, Philip T. and David A. Nakata (2001). “Can Earnings Decline Cause a Retirement Flight of Physicians? Financial Compensation and the Decision to Stay in Practice,” Medical Care Research and Review, 58(3): 361-78.

K. Bretthauer and M. Côté (1998), "A Model for Planning Resource Requirements in Health Care Organizations," Decision Sciences, 29 243-270.

Cox, Anthony D., Dena Cox (1998), “Beyond Peer Pressure: A Theoretical Framework for Understanding the Varieties of Social Influences in Adolescent Risk Behavior,” Social Marketing Quarterly, 4 (summer), 43-47.


Other Refereed Publications, Presentations, and Case Studies

Lampert, Curba M., and Matthew Semadeni, (2012), “Brother from another mother: External and internal development as sources of innovation or revisiting the N-I-H syndrome,”  To be presented at the 2012 Strategic Management Society Annual Meeting in Prague.

Lampert, C.M. and  Matthew Semadeni (2010), "Search Breadth and the Costs of Search". Published in Best Paper Proceedings for the 2010 meeting of the Academy of Management (Montreal, Canada).

Cox, Anthony D. and Dena Cox, (2010), "A Defense of Direct-to-Consumer Prescription Drug Advertising," Business Horizons, 53 (March-April), 221-228.

Hill, John W. and Arlen W. Langvardt, (2010), "Healthcare and the Life Sciences: Industries in Crisis," Business Horizons,(March-April).

Hill, John W. and Evan Mannweiler, (2010), "Insights on the Future of Health Information Technology: An Interview with Pamela Pure, Formerly President of McKesson Technology Solutions", Business Horizons (March-April).

Carden, Carol. W., Travis Chamberlain and John W. Hill, (2010), "The Brave New World of Valuing Smaller Life Sciences and Healthcare Enterprises," Business Horizons (March-April).

Powell, Philip T. and Ron Laufer, (2010) "The promises and constraints of consumer directed healthcare," Business Horizons, 53(2): 171-182.

Bhalla, A., and Terjesen, S. (2010). Cannot make do without you: outsourcing in knowledge-intensive new firms and supplier networks. AOM conference, Montréal, Québec.

Hill, John W., Powell, Philip T. (2009), "The National Healthcare Crisis: Is eHealth a Partial Solution?" Business Horizons.

Cox, Dena and Anthony Cox (2007), “Effect of FITD, LPC and Risk Presentation Interventions on Parental HPV Vaccine Acceptance,” abstract in National Conference on Health Communication, Marketing and Media, to be held Aug. 29-30, 2007.

Cox, Dena and Anthony Cox, Rose Fife, Kenneth Fife, Rose Mays and Lynne Sturm (2007), “The Effect of Graphical Presentation of HPV Risk Information on Mother’s Attitudes and Intention Toward HPV Vaccination for Daughters: An Experiment,” ISSTDR 2007 conference abstract (July 29-August 1, 2007).

Cox, Dena and Anthony Cox (2007), “Consumers’ Interpretation of Risk Language in Rx Drug Advertising,” presented at the Marketing and Public Policy Conference, Washington D.C., June 1-3, 2007.

Khatri, Vijay and Lockwood, Nicholas (2007), “Data Governance at InsuraCorp” Case Study 1-4.

Dalton, Dan R., Hill, John W. (2006), “Why Closely Held Life Sciences Companies Should be Concerned about Corporate Governance,” The Business of Life Sciences.

Katzenstein JM, G. Zimet, Dena Cox, Anthony D. Cox, MC Aalsma and J.D. Fortenberry JD (2006), “Adolescents’ intentions to try vaginal microbicides,” Journal of Adolescent Health, 36(February), 125. (Meeting abstract reprinted in journal).

Anderson, Gary J., and Hill, John W. (2006), “A Look into the Mind of a Venture Capitalist,” The Business of Life Sciences.

Anderson, Gary J., and Hill, John W. (2006), “The Seven Cardinal Sins of Life Sciences Venture Capital,” The Business of Life Sciences.

Dalton, Dan R., Hill, John W. (2006), “Why Closely Held Life Sciences Companies Should be Concerned about Corporate Governance,” The Business of Life Sciences.

Zimet, Gregory D., Anthony D. Cox, Dena Cox and Dennis Fortenberry (2005), “Vaginal Microbicides for STD Prevention: Characteristics Preferred by Adolescent Women,” Journal of Adolescent Health, 36 (February), 125. (Meeting abstract reprinted in journal).

Powell, Philip T. (1998), “Strategic physician responses to increased buyer leverage in health care markets.” Presented at the Southern Economic Association annual meeting, Baltimore, Maryland, Nov. 1998.

Cox, Anthony, Dena Cox, A. Andreasen, R. Hill and D. Stephens (1997), “Consumer Behavior and Public Health,” Advances in Consumer Research, M. Brucks and D. MacInnis, ecs., Provo, UT: Association for Consumer Research.

Cox, Anthony, Dena Cox (1996), “Influences on Women’s Screening Mammography Behavior,” Advancing Empirical Research in Social Marketing, M. Goldberg, et al., eds.