Executive Certificate Gets Down to Business Side of Life Sciences
Carl M. Briggs
Clinical Associate Professor, Operations & Decision Technologies, Kelley School of Business; Faculty Associate, CBLS Executive Certificate in the Business of Life Sciences
"[This certificate] is a great opportunity for people with a deep understanding of sciences to gain a greater appreciation and understanding of the business side of the life sciences."
Carl Briggs is an expert in executive education. Since coming to Kelley in 1992, he's made a name for himself as the go-to guy for companies looking to enhance their project management. He's trained a variety of professionals at some of the world's top public and private sector firms, and racked up several teaching awards. Along the way, he became well acquainted with major players in the life sciences industry like Baxter, Cook, and Lilly.
And as a faculty associate with CBLS's Executive Certificate in the Business of Life Sciences program, Briggs is happy to share his knowledge with a wide variety of students. He teaches the lead-off course for the certificate, Competitive Analysis of Industries: Value Chain and Healthcare. The course presents an overview of the economic foundations of the life sciences and healthcare value chain. In Briggs' words, his students "explore how their own firms' processes connect all the dots in the way that creates the greatest value for their customers or clients," he says. "It's an interesting class. I really enjoy the wide range of experiences and backgrounds that my students bring to the discussion," he says.
And there's quite a bit of discussion despite the online nature of the course. Using tools like streaming video, discussion forums, and computer-enhanced live meetings, Briggs is able to provide a highly interactive education with some amazing guest speakers. For instance, when covering the topic of alliance management—how firms control the strategic alliances they form with other firms—Briggs was able to tap Lilly's Vice President of Alliance Management, Mark Barbato, to join the online conversation and offer real-world insights.
With the Kelley School's stellar reputation for executive education coupled with the state of Indiana's growing prominence in the field of life sciences, it makes perfect sense that CBLS would begin offering this executive certificate. After all, says Briggs, "It's a great opportunity for people with a deep understanding of sciences to gain a greater appreciation and understanding of the business side of the life sciences."