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Indiana University Bloomington

Center for Brand Leadership

Global Reputation

Consumer Marketing Academy students get internships at companies on the who's who list of brand and retail management.

Students

Bloomington Brands

Bob Stohler, founder Bloomington Brands, with current Bloomington Brands interns.

Bob Stohler, founder Bloomington Brands, with current Bloomington Brands interns.

Real budget, real-time data, real national brand—no other school offers MBA students a brand-management experience like this.

Bloomington Brands LLC (B2) manages the Osmocote Plant Food brand under contract to The Scotts Miracle-Gro Company (NYSE). Our MBA students are responsible for the selection of product formulations, sizes, the brand logo, positioning, pricing, trade dress, packaging, sales materials, trade and consumer promotional activity, consumer advertising, market research, and the brand's Web sites.   

The Kelley MBA student team works closely with the Scotts strategic business unit and all Scotts departments—creative services, package engineering, research and development, regulatory, sales, market research, and legal.

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