Brand Consultant White Papers
Articles and white papers provided by Interbrand, a popular brand consultancy.
The Prophet Group
The Prophet Group is a brand consultancy whose members include such notable people as David Aaker and Scott Davis. This link will take you to books, articles, and white papers this group has authored.
This is the marketing section of McKinsey’s Web site. Some good articles/insights here, but some require you to obtain a “premium membership.”
Landor Associates is yet another consulting group with a practice in branding. This link will take you to articles and white papers they’ve authored.
This site includes newsletters and case studies that address a broad range of marketing and branding issues.
Branding and Retailing Blogs and Web Sites
Branding Strategy Insider
This blog provides insights from thought leaders such as Jack Trout, Brad VanAuken, Mark Ritson, Kevin Roberts, Seth Godin, and others.
Here you’ll find dozens of links to retailer trade publications in various merchandise categories (e.g., jewelry, sporting goods), store types (e.g., mass merchants, grocers), and ancillary areas (e.g., POP, store design). In addition, the Retailer news Web site contains links to white papers, chats, and more.
Food Marketing Institute
The Food Marketing Institute’s Web site contains a lot of information on the “food marketing” industry including industry statistics, trends, information on consumers, emerging technologies, and more.