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Indiana University Bloomington

Center for Brand Leadership

Global Reputation

Consumer Marketing Academy students get internships at companies on the who's who list of brand and retail management.


September 12
Meet the newest CMA class of 2016
Discovery Day: learn about the 2nd year CMA membersí internships
CMA Induction Ceremony

September 26
CMA Basics 101: Who, What, How and CARS
Peer Coaching

October 3
Enjoy lunch with the Center for Brand Leadership Board of Advisors
Panel discussion following lunch with CPG industry leading board members

October 20-24
Academy Week I

Field trip to Target: Retailer/Manufacturer relationship defined
ConAgra and Whirlpool in Chicago
Eli Lilly in Indianapolis
Scotts in Columbus
P&G in Cincinnati

November 7
Day in the Life: hear from recent CMA graduates about their careers/paths/expectations

November 21
How to be a Good Marketer: how to answer case questions during interviews

The brains behind the brands

Behind America's most popular brands, you'll find Kelley MBAs. Many of the world’s top consumer marketing leaders start here.

Procter & Gamble, Kraft, Target, Nestlé, General Mills, ConAgra, Whirlpool, and more—our MBAs define trends in brand and retail management for hundreds of the world's most influential companies and most visible products.

Why Kelley for consumer marketing?

  • In 2012,  Financial Times  ranked Kelley’s Full-time MBA Program second in the world  for marketing. Kelley is Procter & Gamble’s top source for brand managers, and they invented brand management
  • Marketing at Kelley ranked 2nd in a 2003 Wall Street Journal recruiter poll, and the Kelley MBA Marketing Program is always highly recommended by Businessweek.
  • Recruiters want our MBAs because they enter the field ready to hit the ground running. The Center's significant experiential component includes leadership and soft-skills development through the Consumer Marketing Academy and unique hands-on experiences like Bloomington Brands.
  • Our alumni network spans from coast to coast—Kelley has over 1,000 MBAs in consumer marketing at every
    level, from assistant brand manager to CEO.