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Indiana University Bloomington

Center for Brand Leadership

Global Reputation

Consumer Marketing Academy students get internships at companies on the who's who list of brand and retail management.

Raymond R. Burke

Contact Information

(812) 855-1066
rayburke [at] indiana [dot] edu (E-mail)
Business School

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Faculty Web Page

Featured Publication

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Retail Shoppability: A Measure of the World's Best Stores


  • Professor of Marketing
  • E.W. Kelley Chair of Business Administration
  • Director, Customer Interface Laboratory


  • Bloomington


  • PhD, University of Florida, 1985
  • MS, University of Florida, 1981
  • BA, University of Miami, 1977

Professional Experience

  • Kelley School of Business, Indiana University, 1996-present
  • Harvard Business School, Harvard University, 1991-96
  • Wharton School, University of Pennsylvania, 1985-91
  • Research consultant for leading manufacturers, retailers and service firms
  • Advisory Board, Private and Public, Scientific, Academic, and Consumer Food Policy Committee (sponsored by Harvard University)
  • Retail Industry Leaders Association's Global Innovation Council.

Awards, Honors & Certifications

  • Faculty Service Award, Kelley School of Business, 2009, 2013
  • Recognized as one of top 50 business school teachers, CNN/Fortune, 2012
  • Nominated for the Trustees Teaching Award, 2007, 2008, 2009, 2010, 2012
  • Nominated for the MBA Teaching Excellence Award, 2007
  • Innovative Teaching Award (MBA Program), Kelley School of Business, Indiana University, 2001, 2005
  • Doctoral Consortium Faculty Fellow, American Marketing Association, 1988, 1995, 1998, 1999, 2000, 2001
  • Indiana University Teaching Excellence Recognition Award, 1999, 2000
  • Awarded Patent No. 6,604,681 ("Evaluative Shopping Assistant System") with Co-inventors Avanti Lalwani (Kelley MBA Class of 2003) and John Thong (Kelley MBA Class of 2000); Issue Date: August 12th, 2003
  • Awarded Patent No. 5,848,399 ("Computer System for Allowing a Consumer to Purchase Packaged Goods at Home"); Issue Date: December 8, 1998 (See also patents 6,026,377 and 6,304,855)
  • Charles G. Thalhimer Scholar-in-Residence, Virginia Commonwealth University, Richmond, 1998
  • Awarded the Journal of Consumer Research's Robert Ferber Award, 1989
  • Received the Kraft Award for Marketing Excellence, 1988
  • Awarded the American Psychological Association Division 23 Dissertation Award, 1985
  • Graduated Summa Cum Laude, University of Miami, 1977

Professional Interests

Marketing Research, Retailing, Shopper Behavior, Data Mining

Current Projects

  • Developing new research technologies, including virtual reality simulations, electronic interviewing methods, and video tracking technologies.
  • Investigating how customers interact with new retailing technologies, including digital signage, kiosks, and handheld and mobile devices.
  • Measuring the influence of the retail context - including store layout, product organization, merchandising, and displays - on consumer shopping behavior.

Selected Publications

  • Zhang, Xiaoling, Shibo Li, Raymond R. Burke, and Alex Leykin (2014), “An Examination of Social Influence on Shopper Behavior Using Video Tracking Data,” Journal of Marketing, Vol. 78, No. 5 (September), pp. 24-41.

  • Burke, Raymond R. (2009), “Behavioral Effects of Digital Signage,” Journal of Advertising Research, Vol. 49, No. 2, pp. 180-185.

  • Burke, Raymond R. (2006), "The Third Wave of Marketing Intelligence," in Manfred Krafft and Murali Mantrala (eds.), Retailing in the 21st Century: Current and Future Trends, Springer, pp. 113-125. Read Abstract ››

  • Burke, Raymond R. (2005), "Retail Shoppability: A Measure of the World's Best Stores," in Future Retail Now: 40 of the World's Best Stores, Washington, DC: Retail Industry Leaders Association, pp. 206-219. Read Abstract ››

  • Burke, Raymond R. (2002), "Technology and the Customer Interface: What Consumers Want in the Physical and Virtual Store," Journal of the Academy of Marketing Science, Vol. 30, No. 4, pp. 411-432. Read Abstract ››

  • Burke, Raymond R., Arvind Rangaswamy, and Sunil Gupta (2001), "Rethinking Marketing Research in the Digital Age," in Jerry Wind and Vijay Mahajan (eds.), Digital Marketing: Global Strategies from the World's Leading Experts, New York: John Wiley, pp. 226-255. Read Abstract ››

  • Burke, Raymond R. (1996), "Virtual Shopping: Breakthrough in Marketing Research," Harvard Business Review, 74 (March-April), 120-131. Read Abstract ››