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Indiana University Bloomington

Center for Brand Leadership

Global Reputation

Consumer Marketing Academy students get internships at companies on the who's who list of brand and retail management.

Alumni Spotlight

Nadirah Mutala

Nadirah Mutala MBA'11

“I do feel like I’ve been transformed while leveraging all the experiences I’ve had. I landed a position I never would have gotten before my time at the CMA.”

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Consumer Marketing Academy

Company Treks

A Kelley student records her score during a taste-test at a Kraft Company Trek.

Kelley students were asked to taste-test ingredients during a Company Trek at Kraft.

Company Treks give our Consumer Marketing Academy students the opportunity to explore the companies of their choice. CMA students devise their personal list of favorite companies and visit them in small groups with other MBA students who share similar interests.

Collaborating with the CMA and Kelley alumni, students organize their visits under the Kelley name, which allows them to visit without the pressure of an interview. Students often find Company Treks the best way to get to know a company's culture. In 2008, MBA Candidate Tye Brown took an Ohio trek with MBA peers to visit Scotts and Nestlé. "It was by far the best way to get a genuine impression of what life is like working in those offices," Brown says. "Being in a smaller group made the visits much more personal."

Company Treks: 
Fall 2011
  • 3M
  • American Express
  • Colgate Palmolive
  • GE Water
  • General Mills
  • Kraft
  • Land O’Lakes
  • Mattel
  • MillerCoors
  • Nestle
  • OnStar
  • Taco Bell
  • Target
  • Toyota
  • Walt Disney Studios
Fall 2010
  • 3M
  • Colgate
  • Disney
  • General Mills
  • Kraft
  • Land O’ Lakes
  • Mattel
  • MillerCoors
  • Nestle
  • OnStar
  • Taco Bell
  • Target
Fall 2009
  • 3M
  • Acura
  • Clorox
  • Colgate
  • ConAgra
  • Del Monte
  • Disney
  • dunnhumby
  • Dylan’s Candy Bar
  • Gap
  • General Mills
  • GFK/Arbor Consulting
  • Happy Hour
  • Hasbro
  • Kraft
  • Land O’ Lakes
  • Macy’s
  • Mattel
  • Mazda
  • Merck (Scherring Plough)
  • Nationwide
  • NBC Universal
  • Nestle
  • Scotts
  • Staples
  • Taco Bell
  • Target
  • TJ Maxx
  • Toyota
Fall 2008
  • 3M
  • Abbott Nutrition
  • Alberto-Culver
  • Amazon
  • American Eagle
  • Beam Global Wine & Spirits
  • Best Buy
  • Brocade
  • Clorox
  • Colgate-Palmolive
  • ConAgra Foods
  • Del Monte Foods
  • Dick’s
  • Discover
  • Disney
  • Gap
  • General Mills
  • Hasbro
  • Harrah’s
  • Heinz
  • Jewel/Osco
  • Kraft Foods–Oscar Meyer, Madison
  • Kraft Foods, Chicago
  • Levi
  • L’Oreal USA
  • Mattel
  • Miller Co
  • MGM Mirage
  • Nestlé, Solon
  • Nike
  • PPG
  • Procter & Gamble
  • Schering Plough
  • The Scotts Company
  • Starbucks
  • Taco Bell
  • Target
  • Toyota
  • Unilever
  • United Air Lines
  • VMWare
  • Wrigley