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Indiana University Bloomington

Center for Brand Leadership

Global Reputation

Consumer Marketing Academy students get internships at companies on the who's who list of brand and retail management.

Alumni Spotlight

Duke Rodda

Duke Rodda MBA’13

Marketing Strategist, 3M


“Very early on in the Consumer Marketing Academy, I started hearing from people who’d been successful in brand management for years that the most important thing to consider is cultural fit.”


Consumer Marketing Academy

Company Treks

A Kelley student records her score during a taste-test at a Kraft Company Trek.

Kelley students were asked to taste-test ingredients during a Company Trek at Kraft.

Company Treks give our Consumer Marketing Academy students the opportunity to explore the companies of their choice. CMA students devise their personal list of favorite companies and visit them in small groups with other MBA students who share similar interests.

Collaborating with the CMA and Kelley alumni, students organize their visits under the Kelley name, which allows them to visit without the pressure of an interview. Students often find Company Treks the best way to get to know a company's culture. In 2008, MBA Candidate Tye Brown took an Ohio trek with MBA peers to visit Scotts and Nestlé. "It was by far the best way to get a genuine impression of what life is like working in those offices," Brown says. "Being in a smaller group made the visits much more personal."

Company Treks:
2014 Treks
  • 3M
  • Anheuser-Busch
  • AT&T
  • Barilla
  • Citibank
  • Colgate
  • Dr. Pepper Snapple Group
  • EBay
  • General Mills
  • Google
  • Kraft Oscar Mayer
  • Land O’Lakes
  • NetApp
  • Nor1
  • Pfizer
  • Shutterfly
  • Target
2013 Treks
  • 3M
  • Abbott Laboratories
  • Colgate
  • Pfizer
  • General Mills
  • Kraft
  • Land O’Lakes
  • Nestlé
  • NetApp
  • PepsiCo
  • Target
  • VMWare
  • Yahoo