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Indiana University Bloomington

Center for Brand Leadership

Global Reputation

Consumer Marketing Academy students get internships at companies on the who's who list of brand and retail management.

Consumer Marketing Academy Student Members

Jeremy Truxal


On the CMA

As a career-switcher from financial services to brand management, the CMA has helped position me to take my career to the next level. Not even a year into the program, I’m managing a $12 million brand, collaborating with some of the country’s top consumer marketing firms, and building a lifelong personal and professional network for myself.

My Bio

Undergraduate: Penn State, Marketing, International Business, Spanish

Hometown: Greensburg, Pennsylvania

Kelley internship: Kraft, Madison, Wisconsin

The CMA jumped out of the page at me as a real differentiator for Kelley when I was looking at other top-ranked marketing MBA programs.  It promised a solid education while also giving me the opportunity to take advantage of its well-established corporate partnerships with many of the top consumer marketing companies in the U.S. and the world.

I’m a passionate ‘foodie’ and have always thought that working in the industry would be a blast, so my internship is perfect for me. The CMA’s relationships with the country’s major food companies have truly opened doors for me. I can’t say enough about the strong Kelley CMA alumni network, as well. It has helped me navigate the complex world of consumer marketing from day one.

There is a focus on career preparation here. Ray Luther, a former director at P&G, is the CMA’s career coach and has been an invaluable resource for all of us. He’s honed my interviewing skills and given me perspectives on how to apply what I learn in the classroom to real business settings.

In my past career in financial services, I saw that the most successful leaders who emerged from very challenging economic environments were those who had diverse business experiences, possessed a strategic mindset, and always knew when to let the consumer drive their decisions.  I knew the CMA could help me in each of those ways to make me a more competitive and well-rounded business person in the future.