Consumer Marketing Academy Student Members
On the CMA
I’ve been amazed at how many different companies the CMA puts me in touch with that interest me. The breadth and depth of organizations that seek out students is incredible. They know the caliber of our students and that makes you feel respected and known.
Undergraduate: Hope College, Management and Communication
Hometown: Rochester Hills, Michigan
Internship: Scotts Miracle-Gro, Columbus, Ohio
I’m a sports guy with a background in sales. After studying at Hope, I worked for the NBA with the Pistons and the Sacramento Kings. I learned how a sports team is a brand with a reputation.
I decided I was ready to move into brand management in 2009. I’d always known how good Kelley’s marketing program is, and I was ready to get back to the Midwest.
The Kelley faculty is so plugged in to the industry today, and I can easily reach out to alumni. The best piece of advice I’ve gotten came from an alumnus who works in sports marketing. That would be a dream job for me. He said he tries to become the best marketer he can be. I want to do that—develop in all areas. I’ll learn 360 degrees of marketing and that will make me a better overall sports marketer.