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Indiana University Bloomington

Center for Brand Leadership

Global Reputation

Consumer Marketing Academy students get internships at companies on the who's who list of brand and retail management.

Consumer Marketing Academy Student Members

William Melendez


On the CMA

I have a working background in education, so marketing is a change for me. As a career-switcher, I wanted a program that would hold my hand. There’s a very short distance between the Academy director and me. I love how intimate the program is.

My Bio

Undergraduate: Duke University, French, International Studies

Hometown: Winter Park, Florida and New York City, New York

Internship: Unilever, Englewood Cliffs, New Jersey

I value how much the Consumer Marketing Academy has helped me craft my story so that it resonates well with recruiters. Although I do not have a traditional marketing background, I have been able to leverage my education background, language skills and hobbies as transferrable skills that will add value to my role as an ABM intern and future consumer marketer.

When the directors talk about how you can land your dream internship, they’re not kidding. I had a huge transition from public service to marketing, but the CMA made that possible. I’m beaming because I got exactly what I wanted for the summer internship, working for a company that develops both food and personal care products.

I don’t disregard my background in education. My history adds to my personal story, and I can explain that in interviews. I was successful in my previous career, but now I have a better understanding of how to approach problems, relate to the consumer, and find out what resonates with them.