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Indiana University Bloomington

Center for Brand Leadership

Global Reputation

Consumer Marketing Academy students get internships at companies on the who's who list of brand and retail management.

Consumer Marketing Academy Student Members

Hemali Mehta


On the CMA

The CMA is relevant to the real world because it gives a broad perspective of business while allowing me to focus on the skills I need to improve as a marketer. As someone who is switching careers, gaining the confidence I need to do this work has been the most important part of the program for me.

My Bio

Undergraduate: University of Illinois at Urbana-Champaign, Finance

Hometown: Farmington Hills, Michigan

Internship: Colgate-Palmolive, New York City, New York

My finance background has been a great foundation for me. I know how to tell a story with numbers. I was working in corporate finance when I realized I wanted to be closer to the brand, to see how it connects to the consumer.

My next step was an MBA, and I chose IU for its collaborative yet challenging culture. A year in, the CMA has encouraged my educational and leadership growth. The Academy is a unique tool that other schools don’t have.

I’m grateful for the support of the second-year MBA students. Before I started looking for an internship, they conducted mock interviews and gave me candid feedback. I reviewed and improved my story until I felt that the feedback was more positive than constructive. When it came time to interview, I was comfortable, confident, and I landed the internship I wanted.

My pride for this school isn’t rare. I’ve met with successful alumni who tell me how much they value their experience at Kelley. Like me, they want to give back to other students.